Today Seth Godin posted about inertia and product adoption. So now I’m thinking again about how we communicate about Square Peg Foundation, our mission and our programs.
Of course, the whole idea behind Square Pegs is a bit new for most people, and getting people to accept new ideas, or even small changes to their old ideas, is hard. People don’t pay attention and even when they do, they resist change.
Our work generates stories. Lots of stories. We use these stories to hep people understand what we do, and we also use these stories to do what we do. The best stories work in both ways – supporting the growth of our program, and also supporting the work oof our program.
Our supporters and friends know this, of course. They want more. And we understand that we need to share stories more often and more widely. So that’s the first purpose of this Blog.
The second purpose of this Blog is to share our thoughts and ideas. Sometimes this will be practical questions of expanding our network of support or administering the programs, and sometimes we will share ideas that are more philosophical regarding why we do what we do and how it works.
We will be sharing authorship of this Blog. At first, Joell and I will do the writing. But we hope to have some contrbutions from our students and supporters in the future. If you have ideas about this, please let us know!
