It’s great to see some folks in the Non-profit community paying attention to the sage advice of Guy Kawasaki:
Donor Power Blog: How to create charity evangelists
From the beginning, we’ve thought about how to create this sort of commitment and involvement with Square Peg Foundation. We know we have some good success with some individuals. But I always wonder what we might be missing. If you just talk to the folks who are already committed, then you won’t find out what you need to do better if you want to hook the folks who are almost, but not quite, hooked.
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